In this episode of Masters of Marketing, we’re joined by Corey Morris, owner and CEO of digital marketing agency Voltage. 

With over 20 years’ experience in the digital marketing space, Corey shares first-hand insights on navigating change within his own agency, as well as discussing the benefits of specializing, the importance of having a well-documented marketing plan, and the necessity of viewing marketing as an investment rather than an expense. 

We also delve into his creation of the Digital Marketing Success Plan - a framework designed to help organizations document and execute their marketing strategies effectively.