In this episode of the Masters of Marketing podcast, we’re joined by Markus Widmer from digital marketing agency e-dialog. 

As the marketing director of a highly data-driven agency, Markus knows a thing or two about measuring success! While many marketers focus on tracking specific metrics to find out which channels are performing well in a campaign, he explains why this can be misleading – emphasizing the importance of understanding the full funnel and looking at the bigger picture.

Markus also shares the benefits of using marketing mix modeling to uncover which marketing strategies are working, make predictions based on data, and even provide budget recommendations. 

Measuring marketing effectiveness is a complex business – tune in to find out what the future holds!

Connect with Markus on LinkedIn

Check out the e-dialog website