In this episode of Masters of Marketing, we’re joined by Mads R. Johannessen, Head of Global Marketing and E-commerce at Micro Matic.
Since the end of the COVID pandemic, Micro Matic has seen significant growth and made several acquisitions - rapidly reestablishing itself as the global market leader in the supply of keg couplers, keg spears and dispensing solutions to the brewing industry.
Mads, who has been with the company for several years now, shares his insights into the complexities of managing a global supply chain and the importance of maintaining brand consistency across various markets.
We also discuss generational changes in purchasing behavior - such as the expectation that companies will have online purchasing capabilities, and that real-time information will be available both pre- and post-purchase.