In this episode of Masters of Marketing, we're delighted to be joined by Ian Evans from tl;dv, an AI-powered notetaker for online meetings.
Ian has been a key figure in developing tl;dv's brand voice, successfully building up an engaged online community through amusing, relatable social media content based on corporate humor.
We hear his take on effective social media marketing, and why it's so important to focus on the quality of content rather than selling or follower counts. We also discuss the challenges of creative burnout, and how leadership can help mitigate this through flexibility and allowing content creators space to experiment.
Tune in for more!
Check out tl;dv