In this episode of Masters of Marketing, we chat with Gordon Glenister, an expert in influencer marketing and employee advocacy. 

Influencer marketing has seen tremendous growth in recent years. We discuss the risks and benefits involved - and why your employees can be the most authentic storytellers for your brand.

Gordon explains how creating an employee advocacy program – in other words, encouraging your employees to act as influencers for your brand – can enhance your brand's reputation, increase employee engagement, and significantly reduce your recruitment costs. He shares some examples of companies that have implemented this strategy with massive success.

We also touch on the risks of employee advocacy, and how these can be mitigated through good leadership and a positive working environment.

Tune in for more!

Connect with Gordon on LinkedIn

Check out Gordon's website and employee advocacy agency Employfluence