In this episode, Sandeep and Aashi open Season 2 with a practical conversation about something most brands tend to ignore the leads that stopped engaging.
Instead of chasing new customers, they explore how brands can reconnect with people who already showed interest but never made a purchase, or bought once and disappeared. They break down:
Why focusing on reactivation can be more cost-effective than acquisition
Specific customer segments worth targeting (like one-time gifters, silent openers, and SMS-only subscribers)
How to approach these groups with the right messaging, timing, and channels
What metrics actually matter when measuring reactivation success
Common reasons customers stop engaging and what to do about it
How some brands are quietly doing this well
Why building an owned audience matters now more than ever and how AI fits into that picture
It’s a thoughtful discussion on turning attention back to what’s already there and making it work better.