S1 EP06: 23 Mistakes That DTC Founders Make

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Masters of DTC

GoZupees

10 episodes

1 day ago

Masters of DTC is the go-to podcast for eCommerce founders, growth marketers, and industry disruptors who want to stay ahead of the curve. Each week, we bring you candid conversations with the brightest minds in the Direct-to-Consumer space, sharing actionable insights, breakthrough strategies, and real-world success stories. From scaling your first $10K month to mastering TikTok ads, affiliate marketing, and retention strategies, Masters of DTC covers it all. Whether you're a seasoned brand owner or just starting your eCommerce journey, this podcast is your playbook for thriving in the fast-paced world of DTC. Tune in to learn from the best and elevate your brand to the next level.

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All content for Masters of DTC is the property of GoZupees and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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S1 EP06: 23 Mistakes That DTC Founders Make

Masters of DTC

48 minutes 15 seconds

9 months ago

S1 EP06: 23 Mistakes That DTC Founders Make

In this episode, Sandeep and Aashi discuss the 23 common mistakes made by DTC founders in e-commerce. They emphasize the importance of improving conversion rates, optimizing website navigation, and enhancing user experience. The conversation covers effective email marketing strategies, the significance of product presentation, and building customer trust through authentic imagery. They also highlight the essential elements that should be included in the footer of e-commerce websites to improve user experience and accessibility.

Takeaways

Improving conversion rates can significantly boost revenue.
A non-responsive logo can frustrate mobile users.
Navigation should prioritize product categories for clarity.
The hero section should communicate value to customers.
Using real images fosters trust and relatability.
Dynamic product feeds can enhance email marketing effectiveness.
Collecting phone numbers allows for SMS marketing opportunities.
Customizing opt-out pages can help retain customers.
Footers should include essential information for user convenience.
Understanding customer needs is key to optimizing e-commerce sites.