S01E05 - Gift Cards ; Why They Are More Than A Backup Plan

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Masters of DTC

GoZupees

10 episodes

3 days ago

Masters of DTC is the go-to podcast for eCommerce founders, growth marketers, and industry disruptors who want to stay ahead of the curve. Each week, we bring you candid conversations with the brightest minds in the Direct-to-Consumer space, sharing actionable insights, breakthrough strategies, and real-world success stories. From scaling your first $10K month to mastering TikTok ads, affiliate marketing, and retention strategies, Masters of DTC covers it all. Whether you're a seasoned brand owner or just starting your eCommerce journey, this podcast is your playbook for thriving in the fast-paced world of DTC. Tune in to learn from the best and elevate your brand to the next level.

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All content for Masters of DTC is the property of GoZupees and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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S01E05 - Gift Cards ; Why They Are More Than A Backup Plan

Masters of DTC

39 minutes 20 seconds

11 months ago

S01E05 - Gift Cards ; Why They Are More Than A Backup Plan

Last-minute holiday shopper? You're not alone! 🎁

Join Aashi and Sandeep as they spill surprising secrets about gift cards, including why night owls make the best customers and how guilt-free shopping leads to bigger splurges. From mysterious 10:30 PM buying sprees to why Gen Z is ditching wrapped presents for digital gifts, discover how gift cards went from lazy last resort to retail goldmine.

Plus, learn the counterintuitive reason why pushing FOMO might actually hurt your sales (spoiler: nobody likes feeling guilty during the holidays!). Perfect for brand owners looking to boost sales or anyone curious about the psychology behind why we love spending 'free money.