S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging

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Masters of DTC

GoZupees

10 episodes

1 day ago

Masters of DTC is the go-to podcast for eCommerce founders, growth marketers, and industry disruptors who want to stay ahead of the curve. Each week, we bring you candid conversations with the brightest minds in the Direct-to-Consumer space, sharing actionable insights, breakthrough strategies, and real-world success stories. From scaling your first $10K month to mastering TikTok ads, affiliate marketing, and retention strategies, Masters of DTC covers it all. Whether you're a seasoned brand owner or just starting your eCommerce journey, this podcast is your playbook for thriving in the fast-paced world of DTC. Tune in to learn from the best and elevate your brand to the next level.

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All content for Masters of DTC is the property of GoZupees and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging

Masters of DTC

4 minutes 25 seconds

11 months ago

S01E01 Pre BFCM Week - How we're preparing our Ad Accounts & Email Messaging

In this timely episode, recorded on November 18th, we dive into the most critical two weeks of the year for DTC brands—Black Friday and Cyber Monday (BFCM). Whether you're in the Far East, Europe, or North America, this is the season to maximize your efforts and capitalize on months of planning.

Join us as we share actionable strategies we're using with our clients to crush their BFCM goals. Here's what you'll learn:

🔑 Building Excitement: How to leverage last-call VIP list invitations and early access strategies starting as early as November 22nd.
🎁 Gift-Giving Ads: Insights into creating effective ad briefs and planning shipping cutoff creatives ahead of the holiday rush.
📋 Landing Page Optimization: Tips for testing end-to-end Black Friday flows, from ad clicks to VIP password-protected landers.
📊 Ad Campaign Prep: Why warming up your ad sets with $5–$10 budgets is a game-changer for peak performance during BFCM.
📧 Email & SMS Strategy: A breakdown of high-impact communication schedules, from VIP invitations to cart-prep emails and doorbuster announcements.

This episode is packed with insights to help you stay ahead during this competitive season. Tune in and gear up for a successful BFCM!

💡 Got a winning tip or strategy? Share it in the comments—we'd love to hear from you!