Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.
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Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.
Episode 13 with Bronwen Auret – Africa Reopens for Business
Masters of Creativity
37 minutes 35 seconds
4 years ago
Episode 13 with Bronwen Auret – Africa Reopens for Business
In this episode, the conversation is with Bronwen Auret, Brand and Marketing General Manager for South Africa Tourism. Bronwen shares the unexpected yet progressive decisions that South African Tourism had to make during the pandemic, as well as the importance of collaborations and partnerships.
Bronwen also highlights how the pandemic has changed the ways we share experiences and best practices helping us merge the pre-pandemic experience with tech advancements in a way that preserves engagement. Finally, she speaks about culture as Africa’s most significant export and highlights the best ways to leverage this as a credible asset for the African continent.
Masters of Creativity
Advertising Week Africa (AWAfrica) is the sixth instalment of the Advertising Week franchise. Sticking to our commitment to creating a stage for topical Africa-centred discussions, this show, hosted by Tosin Lanipekun the Executive Director of AWAfrica, addresses topical business and advertising issues on the continent. We hold light-hearted conversation with our guests looking at our industry and how we influence culture and importantly, how our industry navigates forward in these times of great change.
