Do you ever wonder why it feels so easy to fall off the wagon when you’re chasing a goal? Why you start with excitement, maybe even momentum, but then, somewhere along the way, it starts to feel heavy, exhausting, or just plain hard, and you stop?  This isn’t because you lack discipline, and it definitely isn’t because you’ll never change.  It’s because of something called the motivational triad.  Our brains are wired for survival.  To seek pleasure, avoid pain, and conserve energy. That wiring kept our ancestors alive. But in today’s world, it’s also the reason it feels so much easier to grab a cookie than to meal-prep, to scroll Instagram instead of writing the book, or to stay stuck in the same routine instead of starting something new.  Your brain will always offer you the path of least resistance. That’s normal. That’s what our brains do. The trick is learning how to work with your brain instead of letting it run the show.  Today, we’re talking about how you can persevere even when it gets hard, without beating yourself up, without slipping into all-or-nothing thinking, and without giving up on the life you actually want.  Let’s dive in… Join us in a community built specifically for accountants and high-stress professionals.  You’ll receive support, accountability, and a community that understands what you’re going through. We focus on stress reduction, increasing productivity, time management, goal achievement, health, happiness, and desired lifestyle:  https://www.financialadventure.com/community I’m inviting you to sign up for the free private podcast where I do a deeper dive into this topic on the Mastering Your Mindset Moments podcast for high-stress professionals: https://www.financialadventure.com/private Schedule your Complimentary Stress Audit and Clarity Session, where we’ll work together to create a clear and focused plan for you to move forward so you’ll immediately start enjoying your life with less stress, increased productivity, and more time to spend doing what you love with the people you care about: https://www.financialadventure.com/work-with-me Accountants, CPAs, Bookkeepers, Tax Preparers & Financial Professionals, sign up here to get updates on upcoming opportunities & grab the Audit Of Your Well-Being & Balance Guide here: https://www.financialadventure.com/accountant Ready to set up your business?  I have a program to help you get your business set up so that you can start making money: https://www.financialadventure.com/start Are you ready to try coaching?  Schedule an Introductory Coaching Session today: https://www.financialadventure.com/intro Join us in the Mastering Your Small Business Finances PROFIT LAB if you are ready to take control of your business finances and create the profitable business you are striving for: https://www.financialadventure.com/profit Grab Your FREE guide:  5 Essential Strategies For Stress-Free Bookkeeping: https://www.financialadventure.com/5essentials Your FREE Online Virtual Bookkeeping Business Starter Guide & Success Path Is Waiting For You: https://www.financialadventure.com/starterguide Join Our Facebook Community:  https://www.facebook.com/groups/womenbusinessownersultimatediybookkeepingboutique The Strategic Bookkeeping Academy, including Bookkeeping Basics, is open for registration!  You can learn more and sign up here: https://www.financialadventure.com/sba Looking for a payroll solution for your business?  You can get an exclusive 15% discount on your payroll services when you sign up here: https://www.financialadventure.com/adp QuickBooks Online - Save 30% Your First 6 Months: https://www.financialadventure.com/quickbooks Show Notes:  https://www.financialadventure.com This podcast is sponsored by Financial Adventure, LLC ~ visit https://www.financialadventure.com for additional information and free resources.