When briefing in a new video the first question you should always ask is who is your audience?  

Sadly a lot of people will answer this question with: “This video should appeal to everyone”.  

But the fact of the matter is even the broadest of content has an initial target audience who need to identify with it first in order to share it to a broader audience and build the bridge of accessibility.  

In this episode from APV of mastering video marketing - Daniel Clarke, Executive producer of APV Clubhouse will give you some useful and valuable tools on understanding just who your audience is.