Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content.  

In a similar vein when many clients brief APV on a new project they will often send video samples from competitors they would like to emulate or improve upon.  

In today's episode from APV on mastering video marketing, Creative Director Thomas J Elliott is going to be talking about how in both of these situations it is a great idea to widen the scope of your influences and look outside of your particular vertical or field for inspiration.