During this interview Brandon reminded me of my early days as an SDR. Brandon works long hours, prepares his day, organizes himself, and executes without distractions. Brandon's impressive work got him to win the "Best SDR of 2018" at Appcast.
The topics covered, are indexed below. If you don't have 30 minutes to listen to the whole interview, just jump around.
If you want to join the series or nominate a colleague, please tag them in the comments or send me a message. We've already had Jeremy Levielle, Hope O Baker, Jess Wilson (video), Mikey Pawell (direct mail), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.
Welcome Brandon!
0:00 -> What SDR Superstar Series are about
1:00 -> Who is Brandon Ferris
1:35 -> What is Appcast and who do they sell to?
2:25 -> Inbound vs. outbound? What do you do and how do you measure success?
4:00 -> What is your quota? and how are you hitting it? Whats your secret?
10:00 -> Any other channels you use? Video, LinkedIn, etc?
11:00 -> How is the Appcast SDR team organized? How is inbound managed and leads distributed?
14:00 -> Tools that Brandon uses
15:20 -> How do you know which Accounts to target?
17:20 -> How does Brandon organize his day?
18:30 -> Brandon's Call Scripts and BANT Qualification (J Barrows and Morgan Ingram)
20:20 -> How Brandon Personalizes emails (examples below)
22:50 -> How Brandon learned to be this successful and people who influenced him, including Jeremy Levielle, Scott Ingram, Jeb Blunt, and Aubrey Marcus
27:45 -> Some awesome perks at Appcast
29:30 -> How to connect with Brandon and Tito