Hi all! Today we will reverse engineer the success of Jess Wilson, from Vidyard. Jess won the March Madness competition at Vidyard, and she does a terrific job to create highly engaging prospecting videos. If I am the expert of Cold Calling, Jess is the expert of Video.
If you want to join the series or nominate a colleague, please tag them in the comments or send me a message. We've already had Mikey Pawell (direct email), Louise Trump (email), Allie Hudson (cold calling), Jackie Lipnicki (cold calling) and Sam Silverman (Strategy) participate.
The topics covered, are indexed below. I have bolded my favorite answers. If you don't have 30 minutes to watch this, just jump around.
Welcome Jess!
0:00 -> Intros
1:40 -> What is Vidyard?
3:50 -> Day-to-day at Vidyard. Target accounts and researching leads.
4:30 -> When to add video to your sequences
5:20 -> SDR metrics and Quotas of success at Vidyard (context for SDR working similar size deals)
7:20 -> Jess' success. Getting to 266% of quota!
8:10 -> Dissecting Jess' work using video
9:15 -> Jess' example of how to prospect and record videos!
14:25 -> Team structure, training and development @Vidyard
16:30 -> Leveraging video as an AE for recaps!
19:20 -> Tech stack @Vidyard
20:30 -> finding leads, using sequences, and Account-based videos.
25:30 -> Cool Spiffs and employee motivation
If you liked interview, please review it and share it!
Do you work as an SDR? Are you way above quota? write an email to podcast@altisales.com, I want to feature you in the Superstar SDR series!