Send us a textIn this episode, Chris McAuliffe, CEO of Theragen, shares his extensive journey in the medical device industry with a focus on non-invasive spine fusion. He recounts his personal experience as a patient undergoing spinal fusion surgery and how it has influenced his work and product design. The discussion covers the challenges of spinal fusion, the role of non-invasive electrical stimulation in patient recovery, and the importance of VIP customer service in healthcare. Chris's in...
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Send us a textIn this episode, Chris McAuliffe, CEO of Theragen, shares his extensive journey in the medical device industry with a focus on non-invasive spine fusion. He recounts his personal experience as a patient undergoing spinal fusion surgery and how it has influenced his work and product design. The discussion covers the challenges of spinal fusion, the role of non-invasive electrical stimulation in patient recovery, and the importance of VIP customer service in healthcare. Chris's in...
Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan
Mastering Medical Device
59 minutes
1 year ago
Defining and Managing Your Brand in a Complex Marketplace featuring Howie Chan
Send us a textIn this episode, we dive into the essentials of branding with expert Howie Chan, founder of Healthy Brand Consulting. The discussion covers the critical role of understanding and managing one's brand, both for companies and individuals. Howie shares insights from his journey from biomedical engineering to branding, offers practical advice for building and differentiating a brand, and highlights the importance of company values and leadership in navigating external events. Whethe...
Mastering Medical Device
Send us a textIn this episode, Chris McAuliffe, CEO of Theragen, shares his extensive journey in the medical device industry with a focus on non-invasive spine fusion. He recounts his personal experience as a patient undergoing spinal fusion surgery and how it has influenced his work and product design. The discussion covers the challenges of spinal fusion, the role of non-invasive electrical stimulation in patient recovery, and the importance of VIP customer service in healthcare. Chris's in...
