As Executive Director of Loyalty Marketing at Sands China, Victoria leads the strategy and design of collaborations with the leading digital platform partners for Sands China’s non-gaming ‘Sands Lifestyle’ brand in key Asian markets. In this episode Victoria will cover, Loyalty Program Evolution | Changes to Customer Approaches | Marketing Professionals Performance & Data Driven Approaches | Dealing with Data from Different Sources | 3 Concerns when Implementing a MarTech Stack | Nurturing a Persistent Customer Relationship.