As a data evangelist and leader at Southeast Asia’s leading eCommerce platform Lazada, Vira Douangphouxay spearheads a vertical team of tech engineers, product designers, and analysts whose goal is to empower Lazada digital ecosystem of marketers, advertisers and publishers with data. With his extensive experience of marketing and customer journey Vira and team is driving the vision of Alibaba’s pioneering advertising steps outside of China. Former school teacher, Vira joined Lazada in 2014 and has since played a key role in setting up Lazada marketing tech foundations from tagging, tracking, processing, attribution to analysis, data sharing services and analytics platforms. In this episode, Vira will share his expertise on Cloud Based Marketing Technologies | Changes in the Ecosystem due to Third Party Cookies | What Lazada does Differently in MarTech | Data Driven Approaches & Marketing Performance | One App he can't live without | Visualizing Data Needs through Interactive Dashboards.