The Strategic Role of Pharma Insights

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Mastering Competitiveness in Pharma | By Trilations

Trilations

4 episodes

6 days ago

In today’s rapidly shifting pharmaceutical landscape, competitiveness is more than just market share—it’s about differentiation, value creation, and strategic alignment between commercial and medical functions. In this podcast series, we bring together top executives to share how they benchmark success, optimize collaboration, and drive impact in a competitive market.

Business

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The Strategic Role of Pharma Insights – with Koen Union (UCB)

Mastering Competitiveness in Pharma | By Trilations

26 minutes 37 seconds

2 months ago

The Strategic Role of Pharma Insights – with Koen Union (UCB)

Koen Union, Global Head of Market Research & Insights at UCB Biopharma, joins Trilations' CEO Johan Vermeiren and COO Claire Versluys to discuss how pharma insights teams can drive business impact through benchmarking, AI, and global-to-local planning.