Annie Curti, Director and Launch Excellence Lead at Novartis, brings over 15 years of experience in life sciences consulting and biopharma leadership. In this episode of Mastering Competitiveness, she shares what it takes to launch successfully in today’s complex pharma environment: from aligning cross-functional teams to defining the right success metrics and keeping patient needs at the center.

We discuss how launch teams can stay agile, balance global and local dynamics, and go beyond clinical differentiation to compete effectively from day one.

In this episode, we explore:

(03:37) How the healthcare stakeholder landscape is evolving

(08:08) Overcoming cross-functional collaboration challenges

(10:38) Reinventing the company with customer focus

(13:19) Enhancing patient-centric communication

(18:02) Exploring non-clinical competitive advantages

(20:20) Data-driven strategy and execution

(21:07) Competitiveness in pharma over the next 10 to 15 years