How can medical affairs be a key driver of competitiveness rather than just a support function? In this first episode, Paul Burton, Chief Medical Officer at Amgen, discusses the evolving role of medical strategy in shaping corporate competitiveness.

What you'll learn:

• How medical affairs can drive competitive success
• Why benchmarking in medical strategy is complex—and how to do it right
• The growing importance of patient-centricity in pharma strategy
• How global-to-local execution ensures competitive impact
• Listen now to learn how leading medical affairs teams define success and drive impact

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