In this episode of Mastering Business Skills, we sit down with Michelle Correnti, CEO and founder of Correnti Marketing, a branding and digital marketing agency that helps professional service providers transform complex expertise into clear, compelling messaging. Michelle shares how she built her agency around the belief that service-based businesses thrive when their brand reflects not just what they do, but who they are. From visual identity to content strategy, she dives into the importance of staying top of mind with clients and referral sources alike. 💡 What You’ll Learn:– How to translate your expertise into messaging that resonates– Why consistency across platforms builds trust and visibility– Tips for optimizing your LinkedIn profile (even if you hate LinkedIn!)– The power of community involvement for personal and professional growth– What success looks like beyond the paycheck, and how to find balance Whether you're just starting out or refining your brand as a seasoned pro, Michelle’s insights will help you show up with clarity, confidence, and connection.  Connect With Michelle Correnti: Website Facebook LinkedIn    Tune In & Share:If this episode sparked ideas or helped you rethink your brand, share it with a fellow entrepreneur or service provider. And don’t forget to subscribe for more episodes that help you master the skills that matter most.