In this episode of Mastering Business Skills, we sit down with Anitra Deen, networking strategist, fractional COO, and founder of Anitra Deen Consulting. Anitra shares how she helps women entrepreneurs and small business owners turn casual connections into strategic business development. From building infrastructure for follow-up to understanding your sales cycle, Anitra offers actionable insights that move businesses from stuck to scalable. We dive into her signature tools like the Hive Networking Hotline and the Networking Value Calculator, designed to help solopreneurs make smarter decisions about where and how they network. Plus, Anitra opens up about her journey, her upcoming book Organize Your Ducks, and the next skill she’s mastering: conflict management. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with practical advice and empowering strategies to help you build intentional relationships and sustainable growth. 🔑 What You’ll Learn: Why follow-up is just as critical as showing up How to build a system for networking that actually works The importance of knowing your sales cycle and buying seasons How to evaluate networking opportunities with real ROI metrics Tips for preparing before events so your follow-up is intentional Why conflict management is a powerful tool for business growth   🤝 Connect with Anitra Deen: Website LinkedIn Hive Networking Hotline Instagram