Episode Summary:In this inspiring conversation, Erin and Sharon sit down with Ashlan Glazier-Anderson—a Professional Certified Marketer and Certified Digital Marketing Professional with over 18 years of experience—to talk about building authentic, effective marketing strategies that fit each client’s unique strengths. Ashlan shares her journey from corporate and agency work to launching her own business, Ashbeam PDX Marketing, and how she tailors marketing solutions for both small businesses and nonprofits. Ashlan dives into: Why “one-size-fits-all” marketing advice often fails. How to identify your best-fit clients (and say no when it’s not a match). The value of authenticity in marketing and sales conversations. Balancing multiple marketing services while avoiding burnout. Documenting systems and processes early to save time and headaches later. Her “Christmas in July” workshop series for prepping Q4 sales strategies. She also shares the personal habits that keep her focused—including her morning pages routine and color-coded calendar—and her belief that success is measured in client retention and long-term impact, especially for nonprofits. Takeaways: Build strategies around what works for you, not just what the latest trend says. It’s okay (and often necessary) to fire clients who aren’t the right fit. Consistency, authenticity, and strategic preparation are keys to long-term growth. Retention and relationships can be more important than rapid scaling. Connect with Ashlan:Website | LinkedIn  Subscribe & ReviewIf you enjoyed this episode, be sure to subscribe to the Mastering Business Skills Podcast and leave us a review so more listeners can find and benefit from our conversations.