Hosts: Erin Alli & Sharon SavageGuest: Kenny Perry, Founder of Organic Mindset Agency Episode Overview: In this episode of Mastering Business Skills, Erin Alli and Sharon Savage sit down with Kenny Perry, the visionary founder of Organic Mindset Agency. Kenny shares his journey from Halifax, Nova Scotia to leading a cutting-edge digital marketing agency operating between Wilmington, Delaware and Toronto, Canada. The conversation dives into the skills needed to launch a scalable business, the critical role of website optimization, and how AI is transforming digital marketing for entrepreneurs and service-based businesses. Key Topics Discussed: Kenny Perry’s Entrepreneurial Journey From a background in communications and early career experiences in banking and insurance, Kenny reveals how the pandemic inspired him to build a scalable, online, and “pandemic-proof” business. The two-and-a-half-year planning process leading to the launch of Organic Mindset Agency in 2021. What Sets Organic Mindset Agency Apart Specializes in AI-powered, automated websites with lead-generating engines, completed in 21 days or less. Comprehensive digital marketing services: SEO, online advertising, social media growth, and branding. Emphasis on clear messaging, strong calls to action, and SEO optimization to help clients stand out online. Essential Skills for Business Success Kenny highlights the importance of communication, relationship-building, and networking. The value of formal education, mentorship, and especially the “lost art” of making meaningful introductions in business. How adaptability and tailoring communication style to different audiences can drive business growth. The Power of an Optimized Website Kenny explains why a website is a business’s digital “brick and mortar” and how first impressions are made in just eight seconds. The importance of clear messaging, strategic design, and prominent calls to action for conversion. Practical advice on prioritizing website investment for long-term business success. Integrating AI into Digital Marketing How Organic Mindset Agency uses AI chatbots and widgets to enhance user experience and streamline client communications. The benefits of AI for service-based businesses, from handling inquiries to automating quotes and bookings. Addressing common concerns about AI adoption and its growing role in business. Lessons Learned & Advice for Entrepreneurs Kenny reflects on the importance of mastering networking and wishes he had honed this skill earlier in his career. Tips for making effective introductions and building valuable connections in the business community. Notable Quotes: “Your website is your brick and mortar location in the digital world. You have eight seconds to capture someone’s attention—make it count.” “Not every person you network with will become a client; some become friends, and that’s just as valuable.” Connect with Kenny Perry & Organic Mindset Agency: Website LinkedIn Subscribe today so you don't miss an episode!