Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
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Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
This Founder Bounced Back After Brutal Betrayal (EP62)
Masterful Founders
57 minutes
3 months ago
This Founder Bounced Back After Brutal Betrayal (EP62)
In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.
What you’ll learn
– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months– Practical guardrails for choosing, managing, and legally protecting co-founders– Why a tightly scoped architecture beats premature microservices for bootstrappers– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without extra payroll– How Memberply turned recurring-revenue psychology into a top-rated Shopify membership app
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
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Connect with Us:
Host: https://www.linkedin.com/in/wilhelmlaubach/
Guest: https://www.linkedin.com/in/douglaslim/
Also available on other platforms:
Apple Podcast
YouTube
Masterful Founders
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
