Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
All content for Masterful Founders is the property of Wilhelm Laubach and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
<p>🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.</p><p>We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs. </p><p>If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.</p><p>🎯 Topics include:</p><p>🔥 How to launch a SaaS product with a €20K marketing budget</p><p>📍 Why starting hyper-local can be your fastest path to growth</p><p>📢 Cold outreach, flyers, and guerrilla tactics that still work in 2025</p><p>🤝 Why micro-influencers often beat Meta Ads</p><p>🚀 How to build trust and momentum in passionate hobby communities</p><p>Perfect for SaaS founders, especially those targeting tight-knit or sport-based audiences.</p><p>#SaaS #MarketingTips #StartupGrowth #Entrepreneurship We are online:</p><p>➧ Website - https://masterful.info </p><p>➧ Podcast - https://podcasters.spotify.com/pod/show/masterful-info </p><p>➧ LinkedIn of Will (Host) - https://www.linkedin.com/in/wilhelmlaubach </p><p>➧ Instagram - https://www.instagram.com/masterful.info </p><p>➧ Email - wl.interwebs@gmail.com </p>
Masterful Founders
Peek into the playbooks of SaaS founders who’ve done it before? Masterful Founders reveals the real marketing strategies behind startup growth—directly from the people who built it.
