marketing strategies may have changed over the years but the first principles always remain the same. catch parul sharma, co-founder of gladful, an 8-month-old d2c nutrition brand, share her experiences of setting up a digital-first brand as well as working on large legacy brands like cadbury dairy milk, 5 star & gems in India. a discussion on consumer truths, customer acquisition, and paths to grow your marketing game, with examples from the brands you love.