Ep 93 - Jodine McIntyre, founder of Social Smarty, on social media that works for builders

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Master Builders Elevate: Building a Better Business

Ryan Castle

93 episodes

6 days ago

Welcome to the Master Builders Elevate podcast, hosted by Ryan Castle, where we discuss topics and talk with experts, advocates and business owners in the New Zealand construction industry. We share knowledge, insights and experiences to help you build a better business and enjoy a better life. The podcast explores ideas and practices that help builders get the best from their businesses, teams and themselves. Every second week a new episode will be released. You can listen online or find and subscribe to the podcast on your favorite podcast platform, such as Spotify or Apple Podcasts. In addition to a podcast, Registered Master Builders Elevate is the online learning portal exclusively for Master Builders. Here you’ll find courses, microcourses and other learning resources – all free to you as part of your membership. Elevate offers the flexibility to learn what you need when you need it and at your own pace. The learning platform can be accessed anywhere, anytime and on any device and is available to all your staff. When members complete an Elevate course, they also earn LBP points.

All content for Master Builders Elevate: Building a Better Business is the property of Ryan Castle and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Ep 93 - Jodine McIntyre, founder of Social Smarty, on social media that works for builders

Master Builders Elevate: Building a Better Business

34 minutes

3 weeks ago

Ep 93 - Jodine McIntyre, founder of Social Smarty, on social media that works for builders

Jodine McIntyre, founder of Social Smarty, joins Elevate to show construction owners how to run social in-house without drowning in it. She shares why training your team can beat outsourcing for authenticity, how to set solid foundations before you post, and the simple planning rhythm that keeps content consistent and effective.

We cover the four post types that drive results: Expert, Connection, Action, Sales, with quick examples you can copy. Jolene breaks down where each platform fits today in New Zealand (Facebook groups still matter, Instagram is surging, TikTok is entertainment first), how to match content to your audience, and why “people over framing photos” wins. You’ll also hear how to think about touchpoints, what to put on your landing page instead of another “top ten tips,” and the right way to layer paid ads on top of healthy organic posting.

If you’re a construction leader starting from scratch or rebooting a dusty page, this episode gives you a clear, one-page plan to follow.

Useful links:
socialsmarty.co
Free resources https://socialsmarty.co/freebies
Social Smarty YouTube https://www.youtube.com/@socialsmartyco
Connect with Katherine Hall on LinkedIn

Where else you can find us

Website: https://www.masterbuilder.org.nz/

Elevate Platform: http://elevate.masterbuilder.org.nz

Instagram: https://www.instagram.com/masterbuildernz/

Facebook: https://www.facebook.com/registeredmasterbuilders

YouTube: https://www.youtube.com/channel/UCmh_9vl0pFf0zSB6N7RrVeg