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Martina Flor’s Open Studio
Martina Flor
207 episodes
1 week ago
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
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Business
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All content for Martina Flor’s Open Studio is the property of Martina Flor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
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Business
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202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience
Martina Flor’s Open Studio
1 hour 11 minutes 3 seconds
1 month ago
202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discussing the challenges and triumphs of building her brand, Tuesday of California.Tuesday's passion for chainstitch embroidery led to unexpected opportunities and she navigated the complexities of maintaining authenticity in a commercial world. Whether you're an aspiring artist or a seasoned creative, Tuesday's story offers valuable insights and inspiration. Don't miss this candid conversation filled with personal anecdotes and practical advice!✨ Connect with me on social media🎨 Instagram ➤ https://www.instagram.com/martinaflor🎥 TikTok ➤ https://www.tiktok.com/@martinaflorstudio 📬 Join my newsletter ➤ martinaflor.com/letteringtips 🎁 Free Resources➤ Lettering Success Secrets Guide – My step-by-step guide to grow your lettering skills and creative business:👉 https://www.martinaflor.com/guide➤ Lettering Quiz – Find out how much you really know about lettering:👉 https://www.martinaflor.com/quiz➤ Portfolio Checklist – Learn what to include (and what to leave out) to attract better lettering clients:👉 https://www.martinaflor.com/portfolio-checklist📚 My Best-Selling Books➤ The Golden Secrets of Lettering – A must-have book for anyone who wants to learn to draw letters👉 https://amzn.to/4nctRmM➤ Make It – My latest book on turning your creative skills into a business👉 https://amzn.to/46U1aEl🎧 Listen to the Podcast✦ Martina Flor’s Open Studio – Real talk about lettering, creative business, and design🎙️ Spotify: https://open.spotify.com/show/7hhkmGa0KjtS4UGmDT9ybl🎙️ Apple Podcasts: https://podcasts.apple.com/us/podcast/martina-flors-open-studio/id1568159369🎙️ YouTube: https://www.youtube.com/playlist?list=PL0kAYzBnTi5e_8muoeQQUfZlgdeScB4TKTimestamps:00:00 - Intro02:09 - How did things begin as an artist?03:45 - How did you develop your style?08:00 - What did you talk through with your art?12:00 - How did you find market for your work?19:20 - Building her brand24:10 - Frameworks29:48 - Presenting her work38:00 - Moving countries44:00 - What was hard about moving countries?48:55 - How do you stay creative?51:00 - Chainstitch embroidery machine01:04:00 - Advise from Tuesday💼 Want to learn with me?➤ The Lettering Seminar – My signature program to master the craft and business of lettering👉 https://theletteringseminar.com/ ➤ The Big Leap – My 12-week mentorship program to help you grow your freelance business and get consistent clients👉 https://martinaflor.com/coach🧑‍🎨 About MeI'm Martina Flor — lettering artist, author, and educator. I help designers and illustrators master the art and business of lettering so they can build a creative career they love.On this channel, I share tutorials, insights, critiques, and business tips for creative professionals — whether you’re just starting out or ready to grow.#letteringartist #handlettering #typedesign #creativebusiness #martinaflor #letteringtips #typography #designcareer #theletteringseminar

Martina Flor’s Open Studio
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.