192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them)

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Martina Flor’s Open Studio

Martina Flor

207 episodes

1 week ago

In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.

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192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor

Martina Flor’s Open Studio

6 minutes 4 seconds

4 months ago

192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break down 5 common portfolio mistakes that might be stopping potential clients from reaching out—and more importantly, how to fix them.As a lettering artist, designer, or illustrator, your portfolio is your most powerful tool to attract new work. But if it’s designed to impress other creatives instead of speaking directly to clients, it may be doing more harm than good.✨ In this episode, I talk about:• Why designing your portfolio for other creatives is a big mistake• The one thing you should always include to build trust• How to balance showing your process without overwhelming your viewer• Why missing contact info is costing you real opportunities• How to keep potential clients in your orbit (even if they’re not ready yet)Whether you’re building your first portfolio or updating the one you’ve had for years, these tips will help you turn it into a true client magnet.To access the full show notes for this episode, click here:👉 ⁠⁠⁠https://martinaflor.com/podcast#MartinaFlor #OpenStudioPodcast #CreativeBusinessTips #PortfolioMistakes #LetteringSuccess #DesignCareer #LetteringArtist #IllustrationBusiness #CreativeGrowth