What is Email Marketing and why it STILL WORKS

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MarTech Well Done

Martech Well Done

14 episodes

1 day ago

MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more. MarTech Well Done is the perfect place to enjoy a well-done steak - like your favorite restaurant, something that will always have an ongoing great conversation and meal for you to enjoy.

Technology

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Technology

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What is Email Marketing and why it STILL WORKS

MarTech Well Done

8 minutes 45 seconds

3 years ago

What is Email Marketing and why it STILL WORKS

"QWERTYUIOP" was probably the first e-mail massage in history. Today 3 out of 4 people within e-mail adress recive up do 20 e-mails every day with promotions and offers. According to a study done by Litmus in 2019, e-mail drives a RoI by 36 for every dollar spend. How did it happen that todays e-mail not only works but is even the most effective channel? Stay with me to learn more about it!

In todays episode you'll be able to learn:
• What e-mail marketing is?
• I will show you that e-mail marketing really works.
• I will try to convince you that rummors about the end of e-mail era is exaggerated.
• Why e-mail is still the most effective channel?

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