The InternetRetailing Top500 (Top five hundred)  report shows that  approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage.
One can consider how the “recommendations” were defined in  the study and what was the methodology of collecting this data.
However, their great popularity should come as no surprise.
According to  an Accenture study, 91% (ninety one percent) of consumers say they are  more likely to interact with brands that can offer them relevant offers  and recommendations.  

In this episode you will learn:
• how to endorse products using product recommendations to make  customers compelled to buy them.  

Research links:
The Internet Retailing Top500: https://internetretailing.net/reports/top500-reports/iruk-top500-2019/
Accenture: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf
Monetate: https://www.insiderintelligence.com/content/the-impact-of-product-recommendations
Salesforce: https://www.salesforce.com/form/commerce/power-of-personalized-shopping/
Amazon Recommendations: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf  

This YouTube channel is sponsored by ➡️ https://user.com/en/
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00:00 Intro
00:57 What exactly are product recommendations and how do they work?
03:35 Include a stage of the customer journey.
06:49 Context is a game changer.
09:04 Test different displaying places.
11:25 Observe closely the effectiveness of product recommendations.
12:35 Stay up to date.
16:30 Outro
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#martech #recommendation #marketingprocess #martechwelldone #recommendations #customerexperience #onlinebusiness   

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