According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consumers allows you to identify groups of customers with whom your messages will resonate best.
As George Schenk used to say, "the customers may come in crowds, but they feel satisfaction one at a time".

In this episode, you will learn how to segment your customers “crowd” into a specific segment.

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