Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged customers. They spend over $75 (seventy five) billion annually on loyalty management alone.

In this episode you will learn how to measure loyalty and what indicators you need to use for this purpose. Although it is said that loyalty is immeasurable, I will try to prove otherwise.

This episode is sponsored by ➡️ https://user.com/en/