Imagine with me that you’re putting together a marketing campaign for president, but you want to send out some more personalized information and connect with potential voters based on voter name and districts - to connect with people without needing a lot of staffers or contacts in a community. This exact thing happened back in 2012 with Obama and changed the game when it came to elections, as well as in the business world, when their marketing team implemented Marketing Automation.

In this episode:
• We will break down the term “marketing automation” into prime factors
• We will watch a meme and a part of the movie to help you understand the essence of marketing and marketing automation
• I will go deeper into the marketing automation process using the example of the abandoned cart automation

Sponsored by ➡️ https://user.com/en/