It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed. New technologies and new communication channels emerge constantly, and even AI algorithms have become more efficient in each new year. In the marketing environment and beyond, there are discussions about if and or when marketers will be replaced by machines.

There is, however, one constant in all of this - the marketing process.

In this episode, you will learn what the marketing process is and how to design it specific for your business. 

Sponsored by ➡️ https://user.com/en/

Customer Value Canvas ➡️ https://bit.ly/2S3MR85