Customer Data Platform: 5 things you MUST know before you start

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MarTech Well Done

Martech Well Done

14 episodes

1 week ago

MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more. MarTech Well Done is the perfect place to enjoy a well-done steak - like your favorite restaurant, something that will always have an ongoing great conversation and meal for you to enjoy.

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Customer Data Platform: 5 things you MUST know before you start

MarTech Well Done

18 minutes 28 seconds

3 years ago

Customer Data Platform: 5 things you MUST know before you start

Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? You probably stared at the data for so long that it looked like ants walking through your screen, or even like the Matrix code?

According to Forrester research, 61% of specialists experience what you experienced.

In this episode, I’m going to tell you more about the 5 most important things you just need to know about a Customer Data Platform before starting to work on a daily basis with it.

Sponsored by ➡️ https://user.com/en/

Case study about LG and GDPR ➡️ https://user.com/en/case-study/LG_Poland