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MarTech Unravelled
Fiona Ngaruro
14 episodes
2 months ago

What is MarTech? Why do brands need it? What is the value and  power of MarTech to supercharge your business? Is it a branch of marketing or is it tech?  What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy?  What is CRM, CDP, Marketing Automation, Composability?  In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world

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Marketing
Business
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All content for MarTech Unravelled is the property of Fiona Ngaruro and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

What is MarTech? Why do brands need it? What is the value and  power of MarTech to supercharge your business? Is it a branch of marketing or is it tech?  What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy?  What is CRM, CDP, Marketing Automation, Composability?  In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world

Show more...
Marketing
Business
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Customer Success: The Overlooked ROI Driver
MarTech Unravelled
42 minutes
6 months ago
Customer Success: The Overlooked ROI Driver
MarTech Unravelled

What is MarTech? Why do brands need it? What is the value and  power of MarTech to supercharge your business? Is it a branch of marketing or is it tech?  What skills do you need to excel in MarTech? Where does your organization even begin when it comes to investing in a martech stack or strategy?  What is CRM, CDP, Marketing Automation, Composability?  In this podcast we aim to unravel just what MarTech is with practical conversations from experts from around the world