The Power of Data in Marketing

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MarTech Africa

Shina Memud

1 episodes

1 week ago

MarTech Africa Podcast Bridging the gap between marketing and technology for businesses in Africa. Join us as we explore the latest trends, strategies, and innovations shaping the future of digital marketing, automation, and customer engagement. Whether you're a startup, SME, or enterprise, our expert discussions and industry insights will help you stay ahead in the ever-evolving world of MarTech. Powered by Yournotify – a powerful marketing automation platform for customer acquisition, engagement and retention

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The Power of Data in Marketing

MarTech Africa

2 hours 47 seconds

7 months ago

The Power of Data in Marketing

Data is the backbone of modern marketing, enabling businesses to make informed decisions, optimize campaigns, and drive growth. In this session, we will explore how marketers can leverage data to enhance their strategies, improve customer engagement, and maximize ROI.

📅 Date: Saturday, 29th March 2025

⏰ Time: 12 PM

Topics discussion:

What role does data play in modern marketing?
How do businesses use data-driven insights to scale?
The benefits and challenges of data-driven marketing
Tools and platforms for collecting and analyzing marketing data
How to learn and implement data-driven marketing strategies
Understanding key metrics and measuring marketing performance
The future of data-driven marketing in Nigeria and beyond