During this interview with Marnie and guest Lisa Peters, you’ll discover specific strategies to help you attract and equip brand ambassadors including:
- The hidden value of a team of brand ambassadors
- Exactly how to identify and attract ideal promoters
- What’s in it for them? (and why you’ve got to get this right)
- Your minimum viable engagement in order to sustain support
- Resources to develop and share with these spokespeople
- The insider strategy that most leaders miss, and why it will make or break your ambassador relationships.
Lisa Peters is a Canadian television personality and keynote speaker best known for her corporate event management firm. She has over 30 years working with local and international clients and is currently on the Executive Cabinet for the Canadian Red Cross in Saskatchewan and a member of the National Advisory Board for LeaderImpact Canada. Learn more at
LisaPeters.ca.