User generated content in social media is on the rise in the UK. You’ll have probably seen it in your feed without even knowing.

So, what is it and why is it important for you to know about it as a small business owner?

It’s a form of social media content, generally in video form that’s created by ‘users’ and shared on the brands social media channels as a customer review.

It can be a paid for service or a free gifted collaboration.

UGC can help newly formed companies to quickly add an element of social proof and credibility. For example, if you’re launching a new product that has no pre-existing customer reviews, it can be a great starting point.

We’d love to hear if you’d tried UGC, or want to know how to get started.