Content marketing is in a word B R O A D.

In this week’s podcast we focus in on ‘Video’ and why it should be a core part of your content marketing strategy.

So, why is video so important?

· It’s the preferred medium by the majority audience

· It gets the attention

· It hits people on an emotional level

· And the list goes on…

… and they’re great to use for a number of different types of posts, like behind the scenes, events, how to videos, vlogs, customer reviews, webinars, LIVE’s.

You don’t need fancy video equipment to create videos, maybe start with your smartphone or look at Canva. Canva provide thousands of stock video for you to use and you can drop on your text & logo