On the 9th of September Google had just completed rolling out a new update.

The new update rewards content where visitors feel they’ve had a good experience.

But how does it know? It’s early days but we are assuming from other articles, that the Google bots identify content that gives little or no value and assumes the balance is helpful content.

So, what can you do to make sure Google favours your website:

🍊Start demonstrating you have first-hand experience of what you do and prove it

🍊Show your depth of knowledge in blogs, copy, vlogs, videos etc.

🍊 Create content for your human audience to get value from

🍊Don’t skirt around summarising what help you COULD give, be generous and give it

We’ve said it for a long time now and this just backs up what we’ve been saying is right, be helpful. To be interesting you need to be interested.