As we've all seen, things are shifting increasingly quickly to a digital world, and traditional retail brands that aren't embracing this change are getting left behind. Today we talk about this with Matthew Kan, the founder of Capture Marketing, a B2C digital marketing agency. 

In this episode, you'll learn the insights he brought working from L'Oreal to his own clients, what campaigns are best suited for influencers, whether brands should run paid campaigns, the value of having a social presence, the top 3 factors in brand positioning.

If you’re the owner of a retail brand or you’re a marketer with B2C clients, this episode is for you.

Learn more about how you can market smarter at https://www.marketluxe.co/welcome