Enjoying the Show? Share Your Experience! Mark Tuxford’s story is not your typical marketing career path. From stacking boxes in a warehouse to breaking through as a sports journalist, to eventually running digital strategy at MWB and hosting the People Behind Brands podcast, his journey is proof that the most powerful marketers are often those who didn’t start in marketing at all. In this MarketPulse episode, we dig into Mark’s unconventional career trajectory and uncover the moments that sh...
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Enjoying the Show? Share Your Experience! Mark Tuxford’s story is not your typical marketing career path. From stacking boxes in a warehouse to breaking through as a sports journalist, to eventually running digital strategy at MWB and hosting the People Behind Brands podcast, his journey is proof that the most powerful marketers are often those who didn’t start in marketing at all. In this MarketPulse episode, we dig into Mark’s unconventional career trajectory and uncover the moments that sh...
Stop Guessing What Your Customers Want | Babs Crane
MarketPulse: Pros & Pioneers
31 minutes
1 month ago
Stop Guessing What Your Customers Want | Babs Crane
Enjoying the Show? Share Your Experience! How do your customers actually make decisions? This week’s guest, Babs Crane, says the answer isn’t in your product—it’s in behavioural science. In this episode of MarketPulse: Pros & Pioneers, Babs shares how she went from a high-performing sales career to launching a behavioural design consultancy that helps businesses apply cognitive psychology to win customers the right way. With insights drawn from nudge theory, consumer ethics, and decision ...
MarketPulse: Pros & Pioneers
Enjoying the Show? Share Your Experience! Mark Tuxford’s story is not your typical marketing career path. From stacking boxes in a warehouse to breaking through as a sports journalist, to eventually running digital strategy at MWB and hosting the People Behind Brands podcast, his journey is proof that the most powerful marketers are often those who didn’t start in marketing at all. In this MarketPulse episode, we dig into Mark’s unconventional career trajectory and uncover the moments that sh...
