S2E05 Who really owns customer engagement at your Saas?

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Marketplace Growth by Accoil

Accoil Analytics

11 episodes

5 days ago

Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run. Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer. We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.

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Entrepreneurship

All content for Marketplace Growth by Accoil is the property of Accoil Analytics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run. Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer. We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.

Show more...

Entrepreneurship

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S2E05 Who really owns customer engagement at your Saas?

Marketplace Growth by Accoil

14 minutes 4 seconds

1 year ago

S2E05 Who really owns customer engagement at your Saas?

Boosting Revenue Through Effective Customer Onboarding & Engagement | Marketplace Growth In this episode of Marketplace Growth by Accoil Analytics, we delve into the importance of effective onboarding and customer engagement for B2B SaaS companies. We discuss how measuring activation rates and user engagement can have a direct impact on revenue growth. The episode highlights the need for understanding your product's value, usability, and meeting customer expectations. We explore strategic thinking around engagement drivers, the importance of leadership in setting a customer-centric culture, and practical frameworks like stop, start, continue, and crawl, walk, run to ensure continuous improvement. Learn actionable insights into making engagement a team sport and driving growth through systematic, methodical approaches.

https://youtu.be/QjgVI6f8kgU