Maximizing Sales and Engagement in B2B SaaS: Key Data Points and Strategies This one's about how everyone in a B2B SaaS environment plays a role in sales, especially on smaller teams. Learn the five critical data points that can help you engage effectively with customers and make informed decisions. Key insights include leveraging product data, understanding user engagement at both individual and account levels, and utilizing this data to drive sales and customer retention. Practical tips are shared for using tools and systems to streamline these efforts. The episode emphasizes the importance of clear goals and continuous learning.