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Marketplace Growth by Accoil
Accoil Analytics
11 episodes
6 days ago
Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run. Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer. We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
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Entrepreneurship
Business
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All content for Marketplace Growth by Accoil is the property of Accoil Analytics and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run. Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer. We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
Show more...
Entrepreneurship
Business
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S2E01 Churn signals in your B2B SaaS app
Marketplace Growth by Accoil
13 minutes 50 seconds
1 year ago
S2E01 Churn signals in your B2B SaaS app

After some time off, we're diving deep into user engagement and customer retention, as requested by our audience. In this episode, we outline three key strategies to identify signals that a customer may be ready to leave a product, drawing from our ThinkTilt and ProForma experiences. We explore the importance of qualitative support data, the volume of support tickets, and product usage analytics. Kate and Pete discuss practical tips and real-world applications, emphasizing continuous improvement and the vital role of customer feedback. Join us to learn how to keep your customers engaged and loyal!

Marketplace Growth by Accoil
Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run. Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer. We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.