Migrating to Cloud is a challenge for everyone involved. And there's a big risk that your Server app won't make the cut and go with your customers as they move to cloud. But as Kate says in this video, you (yes you, Marketplace Partners) have the power to help your customers decide to take your apps with them when they migrate. Press play on this video to see: * Why you shouldn't assume customers will just migrate to your cloud app * What happens if a customer decides pick you up "after migration" (hint: you're selling to the same customer again) * How to be proactive instead of reactive even when you don't have complete data